Concern about the environment

Research shows that approximately 87% of the population does not take action to preserve the environment.

Greenless: 23% of total surveyed; lowest attitudes and behavior; unmoved by environmental issues and alarms

Greenbits: 19%; behaviors higher than lower attitudes; don’t care, but doing a few things

Greensteps: 31%; moderate attitudes and moderate behaviors; aware, concerned, taking steps

Greenspeaks: 14%; behaviors lower than high attitudes; talk the talk more than walk the walk

Greenthusiasts: 13%; highest attitudes and highest behaviors; environment is a passionate concer

By: http://www.ecobuildingpulse.com/research/green-improvement.aspx